Blink Content Studio
Content Studio is Blink.la’s internal platform for managing audiovisual productions from start to finish. It supports budgeting, crew management, vendors, operations, and financial control.
Content Studio is Blink.la’s internal platform for managing audiovisual productions from start to finish. It supports budgeting, crew management, vendors, operations, and financial control.
Blink is an audiovisual production company that connects talent, creatives, and production teams. Content Studio is its proprietary platform, where project management, team members, vendors, and the financial control of each production come together.
Despite having a centralized platform, several critical processes were still happening outside the system or through informal conversations. This created three concrete problems:
Processes were fragmented across the platform, spreadsheets, emails, and manual approvals. This created duplicated work, limited visibility, and a high operational dependency on manual coordination.
As a Product Designer, I worked on the evolution of Content Studio alongside Operations, Finance, Production, and Engineering. My role was to understand complex internal processes, translate them into product flows, design scalable solutions, validate them with users, and keep the platform visually and functionally consistent.
Production index redesign
The original view showed too much information at once, making it difficult to understand what needed attention. I reorganized the content, simplified the way the list was read, and made statuses, alerts, and key comparison data more visible so teams could evaluate productions and make faster decisions.
Financial dashboard
I designed a dashboard to identify the productions with the highest profit. The view consolidated key financial information, helping Operations and Finance compare performance, detect opportunities, and follow up on key cases.
Internal team booking
Internal team booking used to live in a complex spreadsheet. We transformed it into an integrated view within Content Studio, where availability, assignments, workload percentages, and absences could be read in one place.
Vendor self-onboarding
Vendor onboarding depended on spreadsheets, links, emails, and manual follow-up. I designed a guided portal where vendors could complete their information, documentation, tax forms, payment details, and contract signature more independently.
As Content Studio grew, I also worked on improving product consistency through reusable components, patterns, styles, states, and layouts. This helped speed up the design of new features and reduce inconsistencies across modules.
Content Studio became more integrated, consistent, and operationally efficient.